$2 Billion Sec Powerhouse Becomes College Football's Most Valuable Team

Big-time money has surely recovered a location successful assemblage football. Anybody doubting it should inquire Ryan Brewer, a professor astatine Indiana University-Columbus who prepares a valuation of nan apical assemblage shot programs successful nan nation. Brewer attempts to see a assortment of economical factors and supply a worth astatine which a assemblage shot squad could beryllium bought and sold connected nan unfastened market. Brewer recovered that squad valuations person jumped 46% crossed FBS shot from a play ago.

The caller No. 1 weighted assemblage shot team

It wasn't a memorable play connected nan section for Texas, but according to Brewer's methodology, nan Longhorns, astatine a worth of $2.2 billion, lead assemblage shot programs arsenic nan astir valuable. The Longhorns overcame Ohio State, who led Brewer's 2025 version of valuations astatine a worth of conscionable nether $2 cardinal ($1.957 billion). Texas had been 2nd successful those rankings ($1.897 billion), but saw an awesome jump successful 2026.

Recent valuation history

Meanwhile, Ohio State dipped to 3rd astatine astir $1.5 billion, pinch Texas A&M jumping up to 2nd astatine $1.6 billion. Reports indicate that Miami's valuation was listed astatine astir $800 million, pinch Indiana coming successful astir $650 million, little than a 3rd of Texas's value.

Texas's troubles

Texas saw an awesome jump contempt a play pinch 3 losses. The Longhorns opened nan play classed No. 1, but fell successful Week 1 to Ohio State 14-7. An early October nonaccomplishment to Florida apt eliminated nan Longhorns from morganatic College Football Playoff contention, peculiarly aft a 35-10 nonaccomplishment to Georgia successful November.

Texas besides saw QB Arch Manning struggle, going from a pre-season Heisman Trophy favourite to a post-season afterthought. Manning endured immoderate sadistic games, for illustration an 11-for-25 time for 114 yards against UTEP aliases a 12-for-27 crippled for 132 yards against Kentucky.

Still, Texas's financial wellness remains robust, contempt a disappointing season. The SEC's monolithic tv statement and Texas's ain media authorities deals doubtlessly boost nan Longhorns' banal immensely. College shot remains an immensely lucractive business and successful ray of Brewer's 46% wide maturation successful FBS valuation, Texas whitethorn soon find itself seeking disconnected different schoolhouse successful nan title to go nan first $3 cardinal weighted program.