Must-see Bills Smash Nfl Wild Card Sunday Viewership Record

1 jam yang lalu

All eyes were connected NFL quarterbacks Josh Allen and Trevor Lawrence connected Wild Card Sunday.

CBS Sports reported that nan Wild Card matchup betwixt nan Buffalo Bills and Jacksonville Jaguars group a grounds for nan most-watched early Sunday model AFC matchup connected grounds connected immoderate network.

The Numbers

The crippled averaged 32.710 cardinal viewers, including a highest of 41.152 million, according to a station from CBS Sports PR.

MORE: NFL greed puts Bills astatine important disadvantage vs. Broncos successful divisional round

Viewership for this model of Wild Card Weekend was up 5% from past season, according to Nielsen Big Data + Panel.

Jan 11, 2026; Jacksonville, FL, USA; Buffalo Bills backmost Josh Allen (17) and Jacksonville Jaguars backmost Trevor Lawrence (16) aft AFC Wild Card Round | Nathan Ray Seebeck-Imagn Images

Record-breaking season

This follows "NFL connected CBS" having its most-watched play done nan Wild Card information connected record, averaging 21.635 cardinal viewers. It was nan most-watched web package.

MORE: Second-place Bills still attracting America's attraction astatine decade-high rates

The nationalist crippled model astatine 4:25 PM connected Sundays was nan most-watched program, pinch Chiefs vs Cowboys connected Thanksgiving being nan astir watched crippled of nan 2025 play pinch 57.2 cardinal views.

“NFL ON CBS” follows up its record-breaking regular play pinch nan most-watched AFC Wild Card crippled successful nan early Sunday model connected record

🏈 Bills-Jaguars averaged 32.710 cardinal viewers, up +5%

🏈 Peaked pinch much than 41 cardinal viewers pic.twitter.com/whI5OFurxy

— CBS Sports PR (@CBSSportsGang) January 13, 2026

Josh Allen is Must See TV

While it makes consciousness to person a squad from a large marketplace for illustration nan Dallas Cowboys beryllium associated pinch breaking viewership records, it's an unthinkable accomplishment to person Jacksonville and Buffalo associated pinch a playoff broadcast all-time high.

Despite nan NFL playoffs missing retired connected nan pedigree of quarterbacks for illustration Patrick Mahomes, Lamar Jackson, and Joe Burrow, viewership showed that Allen (and Lawrence) tin much than clasp their ain arsenic faces of nan convention that transportation viewership numbers.

MORE: NFL schedule-makers 'rely on' Bills and Josh Allen to tie America's interest

What apt besides helped nan broadcast's numbers is nan truth that the crippled remained adjacent nan full time, pinch 4 lead changes successful nan 4th fourth alone.

Now playing connected a Saturday day for nan Divisional Round, against a larger-market squad successful nan Denver Broncos, nan Bills will look to erstwhile again make broadcast history this weekend.

Buffalo Bills backmost Josh Allen (17) calls a play during nan first 4th of an NFL shot AFC Wild Card playoff matchup, Sunday, Jan. 11, 2026, successful Jacksonville, Fla. | Corey Perrine/Florida Times-Union / USA TODAY NETWORK via Imagn Images

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